Case Study Carmarket | Intelliact AG

Online sales platform since 2023
For vehicles that have been inspected by experts (B2C)
Developed and operated in Switzerland

THIS IS WHAT IT'S ALL ABOUT

Buying and leasing tested vehicles digitally

Digitalisation also brings new challenges and opportunities to the vehicle trade. Customers are increasingly active online and expect innovative digital solutions when searching for a vehicle as well as for the entire purchase or leasing process. With the Carmarket application, Intelliact has developed a new, secure and user-friendly B2C marketplace that connects dealers and end customers completely digitally and sets new standards in the vehicle trade with valuable additional functions. Carmarket makes it easy to compare, buy and lease vehicles from professionals online. Users also benefit from an intelligent search function, secure payment processing and exclusive information about the vehicles via an integrated online magazine.

Products and data fully integrated

The decisive advantage for dealers is that Carmarket fully connects and synchronises their physical presence and online trading. Vehicle data only needs to be entered once and is subsequently integrated into various systems, including customer support and analytics tools. This allows dealers to easily manage and analyse their data centrally. In addition, all Carmarket data is end-to-end, i.e. it is consistent over the entire life cycle of the product. Carmarket thus ensures more efficient business processes - retailers can focus on their core competencies and further optimise their customer service.

BENEFITS FOR "CARMARKET" AND CUSTOMERS

Fully digitalised processes, valuable additional functions

As a B2C platform with fully digitalised processes, Carmarket offers many advantages for dealers and end customers alike and impresses with numerous functions that other vehicle market platforms cannot offer:

In contrast to pure listing platforms, cars can be purchased or leased directly online at Carmarket, with a genuine payment link directly to the dealer.
All vehicles on offer are checked by automotive experts
Carmarket is faster than other platforms
Carmarket's intuitive free text search is much more powerful than conventional search functions
Vehicles can be marked as favourites and added to a watch list without registration
Thanks to the comparison tool, vehicles from different manufacturers can be compared (even with different information and differently labelled equipment)

PROJECT CHALLENGES

Ensuring a fully digital product lifecycle

The challenge for Intelliact was to develop a state-of-the-art application that would seamlessly connect to the seller's workplace, enabling a fully digital product lifecycle. While Intelliact implemented the Carmarket application with a MACH architecture (microservices, API-first, cloud-native and headless), Eyekon AG was responsible for creating the designs and UX.

REALISED BY INTELLIACT

A state-of-the-art application for speed, efficiency and consistent data quality

When developing the Carmarket application, Intelliact relied on the latest technologies to make the platform fast, cross-device and powerful and to cater for a high number of users. Intelliact also seamlessly connected the application with the sales workplace to create a fully digital product lifecycle. The transfer and integration of all data into the connected tools ensures optimal data quality and up-to-dateness and brings a significant increase in efficiency for the connected retailers.

As an added bonus, Intelliact has developed a function that allows content from the Carmarket online magazine to be linked directly to matching vehicles in the application. This allows interested parties to find suitable cars with just one click. This makes the Carmarket platform an excellent example of the digital future in the vehicle trade - benefiting both the trade and the end customer.

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Would you also like to set new standards with a pioneering e-commerce solution? We will be happy to support you.

Contact Uwe Leonhardt

BEST OF SWISS WEB 2024

Intelliact receives 5 awards at BOSW 2024

In addition to the awards at “Best of Swiss Apps,” the platform for professional cars won another five awards at the Best of Swiss Web Award 2024:

🥇 Gold in the Productivity category
🥈🥈🥈 Silver in the Digital Commerce, Technology, Marketing categories
🥉 Bronze in the User Experience category

This Intelliact project made it onto the Best of Swiss Web #BOSW2024 shortlist and won five BOSW awards 🌟 Over 100 jury members selected the best web projects in Switzerland from more than 370 submissions.

This project also reached the final round of Best of Swiss Web as a master candidate! Out of 95 projects on the shortlist, nine made it to the final to compete for the title of “Master of Swiss Web.” Carmarket was in the running until the final selection round, in which the audience and readers chose the master from the last three candidates. This is another milestone and great success for Intelliact!

Jury evaluation

What the jury says

“*Through innovative search functions, such as the ”Match-Maker," the platform creates personalized customer experiences. Car Market creates a cross-brand and cross-platform end-to-end process for both end users and dealers: from selection and test drive to offer and leasing contract, the entire user journey is mapped with seamless integration into the surrounding systems."

Gold Productivity

Best of Swiss Web 2024

Silber Digital Commerce

Best of Swiss Web 2024

Silber in Technology

Best of Swiss Web 2024

Silber in Marketing

Best of Swiss Web 2024

Bronze in User Experience

Best of Swiss Web 2024

BEST OF SWISS APPS 2024

Business Impact 🥈 Web Apps🥈 User Experience🥈 Innovation🥉 Functionality🥉

Our Carmarket project won in the following categories at the Best of Swiss Apps Awards:

🥈🥈🥈 3x Silver in: Business Impact, Web Apps, and User Experience
🥉🥉 2x Bronze in: Innovation and Functionality

We are delighted about the awards that the Carmarket application received at the Best of Swiss Apps Awards! This project shows what can be achieved through strong collaboration and innovative approaches.

The jury of “Best of Swiss Apps” selected the best apps of 2024 – Carmarket was among them and won 5 awards at “Best of Swiss Apps.”

Jury evaluation

hat the jury says

Carmarket is one of the best apps of 2024, as it not only secured a place on the coveted shortlist of the Best of Swiss Apps Awards. Out of 241 submitted projects, the app also made it into the top 10 and was in the running for the prestigious “Master of Swiss Apps” title.

Carmarket made a particularly strong impression on the jury and was also shortlisted. Only the best projects stood out in the 10 categories, and Carmarket prevailed against a record number of submissions. The jury said:

"Carmarket is expanding the Swiss car trade as a B2B2C platform for vehicles inspected by specialist dealers. With free text search, personalization, and omnichannel integration, it combines digital efficiency with personal service. The progressive web app impresses as the “Digitec of car buying” with precise search, match finder function, comparison function, and watch list. It enables appointments for test drives, direct inquiries with dealers, and guides you smoothly through the purchase or leasing process."